Relentlessly show up and have fun.

Dadbod → Dadscaped.

Q: What if I'm not motivated?

Good, because most days I'm not either. Twenty minutes a day is short enough to do while actively not wanting to.

Nobody's yard gets landscaped without doing the landscaping. Get in the reps. Stay visible.

Consistency isn't the target.
It's the result.

I help complacent dads get their shit together and conquer the dadbod in 100 days by showing up every day, raising standards, and simple 20 minute reps.

See how the DADSCAPED 100 works →

A coach can build you the perfect plan. He still can't get you out of bed and he can't want it for you. You own the outcome. That's not a knock on coaching, it's just the part nobody can do for you.

Accountability can't be bought. Motivation can't be bought. Information is free and always was. What's left is a place to do the work, a plan for the twenty minutes, and people who notice. Hold those and consistency shows up on its own.

You've got this. And I'll be right there doing it with you.

Who is this for?

You've bought the apps, the PDFs, the programs, but you've done nothing with them.
You get about a week and a half in, something comes up, and you quietly stop.
Nobody has ever noticed when you stopped.
20 minutes a day and 100 reps is a minimum you can get on board with.
You're tired of guessing what to adjust and you'd rather somebody just tell you.
You want somebody actually paying attention to whether you're making progress, not just cheering you on.

You're not consistent at work. You're consistent at things with a consequence attached. Somebody's paying you, somebody's waiting on you, somebody notices the same day. You're the only thing in your life with nothing attached, so you keep kicking the can.

You never failed at being consistent. You failed at holding a standard today.

And if you're already consistent and you want somebody to dial it in one on one, that's a different conversation. Book twenty minutes and we'll talk about it.

Why consistency comes first

One on one is worth every dollar, and I do that too. But it buys you fine tuning, and there's nothing to fine tune until something is actually running. Consistency isn't where you start. It's what's left over after you've held something for a while.

That's the step everybody skips. You buy the plan before you've built the habit of opening it. Then your kid gets sick and it goes with everything else.

Paying that much money doesn't give you discipline. It makes you feel like you have it.

Getting something running is a different job. Twenty minutes a day. A hundred reps. Five standards. A group that notices when you go quiet. You don't need everything customized yet. You need to actually use what's already in front of you.

I took this way too seriously for fifteen years before any of it worked. Enjoy the hell out of it instead. The standards are relentless and that's what makes it fun.

Chasing the number is the game. You beat your last benchmark, you tell everybody, somebody beats yours next week.
Missing a day gets you roasted. Then you go do the next one.
Holding standards on a bad week. Work blew up, kid got sick, but you stayed consistent. That feels better than anything on the scale.

Get consistent first. Then dialing it in one on one is money well spent, and that's when you come find me. I don't want you pissing money away any more than you do.

First you show up. Then you get consistent. Everything else comes after that.

About me

Before / 235 lbs

5mo later / 175 lbs

Today / 170 lbs

"I'm Mike. I had the dadbod for 15 years until I just quit being okay with it."

But I had these high expectations for my wife while not doing it myself, always telling my kids to do their best work... while half assing everything myself.

The dadbod had become my identity.

I tried to change a few times and failed. The difference this time is I threw out all the rules, all the big plans, and I just started doing the damn thing.

It was simple. Just applied intensity over and over for longer than what was convenient, and it worked.

My body changed, my energy, my confidence, my attitude, the way I led inside my house changed. In five months I wasn't just down 60 pounds. I was a new person.

That was two years ago and I'm still doing it. Same standards, same hundred reps, showing up every day.

You wanna talk about impact? The changes extended to my family. My wife is on the same path. My kids run with me on the weekend. I've inspired the people around me.

I never expected or asked for any of that, but I became somebody they wanted to follow. And that gives me more purpose than anything.

Change happens when the pain of staying the same... is greater than the pain of change.

Here's what it looks like inside

No mockups, no stock photos of somebody else's app. This is my phone, this morning.

**The group, first thing** Tasks, habits, workouts, and the tap in. Open the app and know exactly what you need to do today.

**The Daily Tap In** Community. Show up, post the proof, and stop doing all of this where nobody notices when you disappear.

**The Daily 100** Everybody grinding a monthly challenge, with a leaderboard nobody wants to be last on. Something to chase makes showing up a hell of a lot more fun.

**The workouts** Twenty minutes, five days a week, laid out for you. Short enough to repeat. Hard enough to work.

**Habit tracking** Your standards, and exactly which days you skipped. No more telling yourself you've been "pretty consistent."

**Weekly check-in** Look at what actually happened this week so one bad week doesn't quietly turn into a bad month.

The five standards — **The 5 standards** Where you find out how honest you are about your priorities... not just your workouts.

**Onboarding** Thirteen questions so we know where you're starting and don't waste a second of your time.

**Food logging** Macros if you want them. Know what you're actually eating instead of guessing.

**Meal plans** Stop wondering what to eat. Swap anything you don't like and move on with your day.

**Recipe books** 20 minute meal prep. Simple enough to make again next Sunday.

**Resources** Equipment, supplies, supplements. What I actually use so you can stop researching shit you probably don't need.

What you get, and what happens

The thing you're actually worried about isn't money. It's spending it on something that won't work. So here's exactly how it goes.

You are who you choose to be.

Not who you decide to be. Who you're seen being, five days a week, by the people in your house. These are the five.

Your morningsGet up. Don't chase it.

Your bodyMove your ass.

Your inputsCreate... don't consume.

Your houseHandle it. Don't step over it.

Your familyGo first.

Hold those and you stop being the guy who's going to get to it. You become the guy who already did.

The first 100 days

DADSCAPED 100

This is the part that comes first. Get the dadbod going the right direction, get your standards running, and stack up 100 days of proof that you actually showed up.

You don't need everything customized yet. You need something simple enough to keep doing when work gets stupid, the kids need you, and motivation disappears.

Here's how it actually goes.

Day one. Everything unlocks at once and it's already on your phone. You post in the group, say what you're starting from, and other dads answer. That's the whole onboarding.
Days one through five. The 5 Day Dad Reset. One standard installed per day, by the end of week one your eyes will be opened.
Week two. You've tasted consistency, which is the first time that's happened in about two years.
Day thirty. Your clothes are looser and you've stopped negotiating with yourself in the morning.
Day one hundred. Your wife noticed first, your kids said something before you did, and people have started asking what you're doing. You're the guy who holds it now, and nobody in your house finds that remarkable anymore.

You earned it. And your kids are watching a different guy now.

Start here.

One price to get started. Everything you need to build the thing that has to come first.

DADSCAPED 100

Lose the dadbod. Build the proof. Stop starting over.

$49

per month

A group where you're expected to show up
20-minute workouts already laid out for you
Monthly challenges and something to chase
Weekly live group coaching when you get stuck
A weekly check-in so you actually look at what happened
Meal plans, recipes and macro tracking without another app
Your standards and habits tracked in the same place
Fitness resources without the endless research rabbit hole

Start today for $49 →

No contract. Leave whenever.

Forty nine a month, and that's the whole thing. You don't need somebody "programming" workouts and meal plans. You're a big boy with access to the internet and AI.

The same program, one on one

DADSCAPED 100 with me directly

Same 100 days, same standards, except everything gets customized to you. Your training, your food, video responses on every check-in, my DMs open, and a live call every month.

Group is where you build the thing. One on one is for guys already doing the work who want more out of it. Most aren't there yet, and I'll tell you straight which one you are. I don't want you wasting money any more than you do.

Let's talk it over for 20 minutes. This is not a sales call... but we'll find out if I can help.

Book a call →

Two guarantees, both on you

Thirty days. Post your proof in the group for thirty straight days. If you show up and nothing has changed, tell me and I'll refund every dollar of your first month. No argument, no form to fill out.

A hundred days. Complete the plan and the required check-ins for the full hundred. If you haven't made measurable progress, I'll coach you another thirty days free.

Both of them only need one thing from you, and you can cancel any month you want anyway. How many more 100 day stretches are you willing to waste?

Q&A

So is this coaching or not?

DADSCAPED 100 is the program. Group is one level, one on one is the other. At $49 nobody's writing your meals and workouts around your life, and you don't need that yet. What you need first is to do the work and stay consistent. Once that's running, dialing it in with me directly is worth real money.

Forty nine a month? What's the catch?

There isn't one, and I'd be suspicious too. It's one price, month to month, and you can leave any time you want. Nothing to commit to up front before you know whether you'll actually use it.

I've failed at this a dozen times. Why would this be different?

So had I, about a dozen times, and every one of those happened with nobody watching. Mine included. That's the one thing that's different in here.

What if I lose it and put it back on like last time?

I'm two years out, still 65 down, still posting every day. The day I stop is the day it stops working. Nothing here ends at day one hundred. The standards keep running and the group's still there.

What if I'm not motivated?

Good, because most days I'm not either. Twenty minutes a day is short enough to do while actively not wanting to.

Do I need a gym? What do I need to buy?

No gym. Bodyweight, dumbbells, kettlebells, at home. Nothing to start, and eventually a used set of dumbbells or kettlebells off whoever's selling them near you. That's what I did and still do.

How much time is this?

Five days, twenty minutes each. Plus a hundred reps of something every day, including the two days you're not training, and a daily step count. That footprint does not grow. What grows is what you can do inside it.

What am I eating? Do I have to give up food I like?

A lot of the same stuff, with variety coming from seasonings and sugar free sauces instead of new recipes. No crash diet, light macro tracking. I prep in 20 minutes every Sunday.

I've got a bad shoulder. Or knee. Or back.

We work around it. Everything's built for a beginner, so if something hurts you swap it. The plan bends, the standard doesn't.

I already train. Is this too easy?

It's built so a guy who's never lifted can start today, and it'll still wreck you if you push hard enough. Nobody's holding you back but you. Efficient, simple... but never easy.

Do I have to book a call? What happens on it?

Not for the group. Start for $49 and get to work. The call is for guys who are already consistent and want to go one on one. We go through what you're doing, what's working, where you're stuck, and whether I can actually help. If the answer is no, I'll tell you. No pitch.

Dadbod → Dadscaped.

Where should you start?

Who is this for?

Why consistency comes first

About me

From our members.

Here's what it looks like inside

What you get, and what happens

Start here.

DADSCAPED 100

Q&A