Here's what it looks like inside
No mockups, no stock photos of somebody else's app. This is my phone, this morning.
Relentlessly show up and have fun.
Consistency isn't the target.
It's the result.
I help complacent dads get their shit together in 100 days by showing up with them. Every. Fcking. Day.
Nobody's yard gets landscaped without doing the landscaping. Get in the reps. Stay visible.
Fitness Anti-Coach
I'm calling out the bullshit. Coaches sell you accountability... that's bullshit because nobody can own the outcome but you. Coaches motivate you... bullshit. Creating that yourself gives you pride. Coaches build your plan for you... bullshit. You won't follow it anyway.
Hundreds of coaches provide all of this and still don't understand why their clients won't put in the work. Because accountability can't be bought. Motivation can't be bought. And information is abundantly free.
They must be earned. And I can help you earn it.
Ask any of them and you'll hear a version of: "I don't get it. He paid me $3000 and he still didn't do the work." Most coaching fails because it's focused on things outside their control.
I know exactly why you didn't do the work, because I was there. I've paid for the apps, the programs, the gym membership I never used. You think handing somebody enough money will hold you accountable. For a while it works, until it doesn't.
Don't worry about the plan, they'll build it, you just execute. Sounds like a deal, right? But it's the path of least resistance, and you didn't earn it. Now you're dependent on them to keep you accountable.
Paying that much money doesn't give you discipline. It makes you feel like you have it.
None of that makes a coach useless. It makes one useless right now. You've never been consistent, so what exactly are you optimizing? Get to where you're doing the work every day, and then a coach is worth paying for. That's just the order it goes in.
So I built the inexpensive thing that works instead of the expensive thing that doesn't. Start here.
While online coaches are trying to sell you a $3000 six month package, I'm telling you that you don't need it. (yet)
I'm not making you type anything out. After these six questions I'll tell you which plan I'd actually put you in and send you my five standards and the first week of the daily 100 workouts FREE.
No mockups, no stock photos of somebody else's app. This is my phone, this morning.
Somewhere along the way this shit turned into a punishment. Gym bros online who talk about their morning routine like they're describing combat.
I did fifteen years of taking myself way too seriously and I still got fat, so I'm not real interested in that rah rah bullshit.
Most of those gym bro coaches are taking your money and using ChatGPT from a beach anyway. They're the ones having fun. And you're falling for it.
You can enjoy this while still getting your shit together. The standards are relentless, sure... but that's exactly what makes it fun. You get to find out how far you can push yourself in a room with other people on the same path.
Hold every standard you've got and enjoy the hell out of it. Every. Fcking. Day.
"I'm Mike. I had the dadbod for 15 years until I just quit being okay with it."
I wasn't struggling with anything before that... I just didn't care enough to go do something about it. You could say I was blissfully ignorant and complacent.
But I had these high expectations for my wife while not doing it myself, always telling my kids to do their best work... while half assing everything myself.
The dadbod had become my identity.
I tried to change a few times and failed. The difference this time is I threw out all the rules, all the big plans, and I just started doing the damn thing.
It was simple. Just applied intensity over and over for longer than what was convenient, and you know what?
It worked.
My body changed, my energy, my confidence, my attitude, the way I led inside my house changed. In five months I wasn't just down 60 pounds. I was a new person.
That was two years ago and I'm still doing it. Same standards, same hundred reps, showing up every day.
You wanna talk about impact? The changes extended to my family. My wife is on the same path. My kids run with me on the weekend. I've inspired the people around me.
I never expected or asked for any of that, but I became somebody they wanted to follow. And that gives me more purpose than anything.
Change happens when the pain of staying the same... is greater than the pain of change.
The habits built for peak dads.
The thing you're actually worried about isn't money. It's spending it on something that won't work.
Included free, and nobody else is doing this
A 1:1 call with me.
Twenty minutes on a video call with me, whenever you want it. Most coaches make you sit through a sales pitch just to get that, and then spend the whole thing selling you again.
Here's how it actually goes.
You earned it. You stopped accepting the worse version of you.
It's the routine of things... it gave me the framework. If you're wondering if it works, it absolutely does.Jake / 20 lbs lost
You will have to buy new clothes and hats because you will look sloppy wearing clothes that are too big for you.Rob / 15 lbs lost
Dadscaped for me is a cut above. I'm getting to that next level, pushing further than I normally do.Jeff / 10 lbs lost
Their words. Not mine.
Not everyone needs to pay for 1:1 coaching, not yet anyway, and I'll tell you straight if you do or don't. If the answer is to go for the cheaper option, that's what I'll say.
Let's talk about it →Two tiers that don't cost you thousands.
Be visible, get shit done.
$9
per month · founding rate
No contract. Leave whenever. The founding rate goes to $19 at 100 members, and if you're already in you stay at $9 for as long as you stay.
The only things you really need from a fitness "coach".
$49
per month · founding rate
No contract. Leave whenever. Founding rate.
Nine dollars to do the thing. Forty nine if you want me watching closely and "coaching". That's the whole thing. You don't need somebody "programming" workouts and meal plans. You're a big boy with access to the internet and AI.
The only guarantee I'll give you
Post your proof in the room for thirty straight days.
If you show up and nothing has changed, tell me and I'll refund every dollar of your first month. No argument, no form to fill out.
I'm not worried about it. Nobody who has showed up thirty days straight has ever needed to ask.
There's no custom plan, no macro spreadsheet, nobody writing your plan for you. You can do this without a coach. I did. But if you call a second set of eyes helping you filter the noise "coaching" then I guess that's what it is... and it's $49/month.
There isn't one, and I'd be suspicious too. There's just nothing expensive to run. I'm not writing anybody a custom plan, I'm not paying a team, and I'm doing the workouts anyway. Nine is the founding rate and it goes to nineteen once we hit 100 members, but whatever you come in at is what you pay for as long as you stay.
So had I, about a dozen times, and every one of those happened with nobody watching. Mine included. That's the one thing that's different in here.
That's the actual question and I'm glad you asked it instead of the weight one. I'm two years out and still 65 down, and I'm still posting every day, because the day I stop is the day it stops working. Nothing in here ends at day one hundred. The standards just keep running, and the room's still there.
Good, because most days I'm not either. Motivation is what was propping up all twelve of your last attempts, which is why there were twelve. Twenty minutes a day is short enough to do while actively not wanting to.
No. Bodyweight, dumbbells, kettlebells, at home. I did all of mine in my house with a used set and I still do.
Nothing to start. Eventually a set of dumbbells or kettlebells, bands, off whoever's selling them near you.
Twenty minutes a day, five days a week, a hundred reps a day, plus a daily step count. That footprint does not grow. What grows is what you can do inside it.
Five days, twenty minutes each. Plus a hundred reps of something every day, including the two days you're not training.
A lot of the same stuff, with variety coming from seasonings and sugar free sauces instead of new recipes. No crash diet, light macro tracking. I prep in 20 minutes every Sunday.
No. Any plan that opens by taking things away from a guy already running on empty is going to lose.
We work around it. Everything's built for a beginner, so if something hurts you swap it. The plan bends, the standard doesn't.
It's built so a guy who's never lifted can start Monday, and it'll still wreck you if you load it right. Nobody's holding you back. Efficient, never easy.
No. Both plans you start right now without talking to anybody. If you think you need something more hands on than that, book twenty minutes and I'll tell you honestly whether you do. Most guys don't. I hate sales calls too and this will not be one.
We go through what you've already tried and where it fell apart, and I tell you what I'd actually do about it. If that's the nine dollar room, I'll say the nine dollar room. Twenty minutes, no pitch, and I'm not going to sit here and pretend everybody needs me.
Still deciding?
Then it isn't your week yet, and that's fine. It took me fifteen years. Leave your email and I'll send the five standards and the twenty minute workout. Go run it on your own.