For busy dads done "trying".
Show up or don't.

Dadbod → Dadscaped.

Q: You call yourself the anti-coach and then sell coaching. Which is it?

A coach sells you on wanting it, and nobody sold it to me, so I've got no idea how to sell it to you. What I do starts after that. Twenty minutes, a hundred reps, and a room full of guys who see whether you actually did it. The higher tiers just mean I'm doing more of the thinking for you.

Q: What if I'm not motivated?

Good, because most days I'm not either. Motivation is what was propping up all twelve of your last attempts, which is why there were twelve. Twenty minutes a day is short enough to do while actively not wanting to.

Lose it in a hundred days. Then actually keep it off.

20 minutes. 100 reps. Five standards.Every. Fcking. Day.

Nobody's yard gets landscaped without doing the landscaping. Get it?

I'm not a traditional coach. Coaches sell you accountability... bullshit. Nobody can own the outcome but you. Coaches motivate you... bullshit. You find that yourself. Coaches teach you... bullshit. Hundreds of coaches provide all of this and still don't understand why their clients won't put in the work. I know why.

What I do is show up every day and do the work right next to you, in a room full of dads doing the same thing at the same time. That's the part nobody sells you and it's the best way to stay consistent.

But the rest of it? I'm also really good at the rest of it.

Start for $9 → Founding rate. Cancel anytime, no contract.
See additional plans

You're kicking ass

I'm not being a smartass. You've probably got it together in a lot of places... I was too. And that's why I was content for so long, because "doing fine" is a hell of a place to hide.

I was good at my job. Bills got paid. My kids were happy and my wife wasn't waiting around for me to fix anything. Nobody who knew me would have said I didn't have it together, nobody called me out.

But I stopped working on myself. 190 became 210 became 235 and nobody noticed. Playing with the kids turned into watching them play. Flirting with my wife became a thing of the past.

None of it was ever big enough to force a change. That's the trap. You don't wake up one morning having ruined your life, you just keep accepting a slightly worse version of yourself.

To keep up appearances I'd occasionally take a walk. Go on a trendy diet. Download some fitness apps, look up some meal plans... but none of it stuck because that wasn't the problem.

The problem was the standards for myself fell off. The solution was the decision to take them back.

Every coach says the same thing

Ask any of them and you'll hear a version of: "I don't get it. He paid me two grand and he still didn't do the work." Most coaching fails because it's focused on things outside their control.

I know exactly why you didn't do the work, because I was there. I've paid for the apps, the programs, the gym membership I never used. None of it was built for a dad in your situation, and none of it was ever a knowledge problem. Handing somebody money feels like doing something, and for a while it works, and then it turns out all you needed was some accountability from people who've been there... people who understand you.

Charging you more money doesn't fix that. It just makes quitting more expensive.

Paying two thousand dollars doesn't give you discipline. It makes you feel like you have it.
A "better program" doesn't fix the problem because the program wasn't the problem.
You've known what to do for two years. Knowing was never the missing piece.
Nobody quits because the plan was wrong. They quit because nobody was looking.

So I built the inexpensive thing that works instead of the expensive thing that doesn't. Nine dollars, and somebody notices when you go quiet.

About me

Before / 235 lbs

5mo later / 175 lbs

Today / 170 lbs

"I'm Mike. I had the dadbod for fifteen years and I finally just quit being okay with it."

I wasn't really struggling with anything before that... I just didn't care enough to go do something about it. Blissfully ignorant and complacent.

I had these high expectations for my wife while not doing it myself, always told my kids to do their best work... while half assing everything myself.

The dadbod had become my identity. And it needed to change.

But I'd tried before and failed. The difference this time is I threw out all the rules, all the big plans, and I just started doing the damn thing.

It was simple. Just applied intensity over and over for longer than what was convenient, and you know what? It worked.

My body changed, my energy, my confidence, my attitude, the way I led inside my house changed. In five months I wasn't just down 60 pounds. I was a new person.

That was two years ago. I'm still doing it. Same twenty minutes, same hundred reps, posted every day, and I'll be doing it tomorrow morning too.

You wanna talk about impact? The changes extended to my family. My wife trains three days a week. My kids run with me on the weekend.

I never expected or asked any of them to do any of that, but I became somebody they wanted to follow. That's the only reason I do this now.

I went first, and I never stopped. Nobody talked me into that and nobody could have. If you're already there, I'm in the room every morning.

Start here →

Here's what you get when you join

The workouts. Twenty minutes, five days, at home. Built for a beginner, but scalable if you're not.
The Daily 100. A hundred reps of something every day, with the whole community grinding the same challenge every month.
The five standards. Installed in your first five days and tracked from there.
Food without the bullshit. Protein first, fewer ingredients, a lot of repetition.
The Daily Tap In. You post your proof, and other guys see what you did. This is the part that makes everything else stick.
Weekly group calls. Live, and included at every tier.

Included free, and nobody else is doing this

A 1:1 call with me. Yours at any tier, even the nine dollar one.

Twenty minutes, no pitch, no upsell at the end. We go through what you've already tried and where it actually fell apart, and I tell you what I'd do about it. Most coaches charge two hundred dollars for that call and then spend it selling you something.

What happens the day you join

Because the thing you're actually worried about isn't nine dollars. It's buying another thing you never open.

Day one. Everything unlocks at once. The Daily 100 workout plan, the meal planning, nutrition tracking, habit tracking, and the five standards, already on your phone. Nothing to set up and nothing to read first.
Day one, still. You post in the Daily Tap In and say what you're starting from. Other dads answer. That's the whole onboarding.
Days one through five. The 5 Day Dad Reset. One standard installed per day, twenty minutes a day, so by Friday you're running all five.
That first week. You get on a group call, and you can book your free 1:1 with me whenever you want it.
Day one hundred. You won't need the second photo to know. Your clothes stopped fitting weeks ago, you're getting up without negotiating with yourself, and people have started asking what you're doing. Take the photo anyway. You'll want it.

Who is this for?

Start here if...

You've bought the apps, the PDFs, the programs, and there's a folder somewhere with all of it in it.
You get about a week and a half in, something comes up, and you quietly stop.
Nobody has ever noticed when you stopped.
You tell yourself you don't have the time, and you also lose an hour to your phone most nights.
Twenty minutes a day and 100 reps is a minimum you can get on board with.
You want to try this for a month before committing to a higher tier.

Start for $9 →

Go one up if...

You show up. That part isn't really the question anymore.
You're doing the work but you're still guessing about what to change, and you'd rather somebody just tell you.
You've read enough conflicting advice on the internet for one lifetime.
You've been at this a while and you're tired of the results plateauing.

Start for $39 →

Get 1:1 coaching if...

You've done the research. All of it. And now you've got so much information you need someone to tell you which of it works for you.
You want somebody who actually did this to throw out the bullshit that doesn't apply to you.
You want a plan built around your week, your body and your schedule, and you'd rather talk it through with me first than guess again.

Book a call →

Pick your plan

Same system at every level. The only thing that changes is how much direct help you get from me.

Do the thing

You post it, other dads see it.

per month · founding rate

The Daily Tap In
Weekly group calls
The Daily 100 Challenge
Nutrition tracking
Standards tracking
Free 1:1 call

Start for $9 →

No contract. Leave whenever. The founding rate goes to $19 at 100 members, and if you're already in you stay at $9 for as long as you stay.

Dial in the thing

Every week I'll tell you the one thing to change.

$39

per month

Everything in Do The Thing
Weekly coach check-ins
Monthly plan recommendations

Start for $39 →

Same room, more of me.

Make it your thing

1:1 coaching. I cut it down to the version that fits your week.

$199

per month

Everything in Dial In The Thing
Personalized workout plan
Personalized nutrition and macro targets
Monthly 1:1 coaching call
A call with me first if you want one, so neither of us wastes the money
Month to month. Cancel it the second it stops being worth it

Start for $199 →

Seven day refund window. Want to talk it through first? Book twenty minutes.

Most coaching for this runs two hundred a month minimum and plenty of it runs into the thousands. I looked at all of it before I ever started. A big chunk of what they're charging for is convincing you that you can do this, and that's the part I can't sell you. What's left over is the actual work, and the work is nine dollars.

The only guarantee I'll give you

Post your proof in the room for thirty straight days.

If you hold all 5 standards and nothing has changed, tell me and I'll refund every dollar you've paid me. No argument, no form to fill out.

I'm not worried about it. Nobody who has posted thirty days straight has ever needed to ask.

Q&A

You call yourself the anti-coach and then sell coaching. Which is it?

A coach sells you on wanting it, and nobody sold it to me, so I've got no idea how to sell it to you. What I do starts after that. Twenty minutes, a hundred reps, and a room full of guys who see whether you actually did it. The higher tiers just mean I'm doing more of the thinking for you.

Nine dollars? What's the catch?

There isn't one, and I'd be suspicious too. And yes, I know the top tier adds up to more than the two grand packages I just took a shot at. The difference is you're never handing me two grand up front to find out whether it works, and you can leave any month. Nine is the founding rate and it goes to nineteen once we hit 100 members, but whatever you come in at is what you pay for as long as you stay. The 1:1 coaching tier exists if you want me building everything around you personally. Not everyone needs that and I'm not going to pretend they do.

I've failed at this a dozen times. Why would this be different?

So had I, about a dozen times, and every one of those happened with nobody watching. Mine included. That's the one thing that's different in here.

What if I lose it and put it back on like last time?

That's the actual question and I'm glad you asked it instead of the weight one. I'm two years out and still 65 down, and I'm still posting every day, because the day I stop is the day it stops working. Nothing in here ends at day one hundred. The standards just keep running, and the room's still there.

What if I'm not motivated?

Good, because most days I'm not either. Motivation is what was propping up all twelve of your last attempts, which is why there were twelve. Twenty minutes a day is short enough to do while actively not wanting to.

Do I need a gym?

No. Bodyweight, dumbbells, kettlebells, at home. I did all of mine in my house with a used set and I still do.

What do I need to buy?

Nothing to start. Eventually a set of dumbbells or kettlebells, bands, off whoever's selling them near you.

How much time is this?

Twenty minutes a day, five days a week, a hundred reps a day, plus a daily step count. That footprint does not grow. What grows is what you can do inside it.

How many days am I training?

Five days, twenty minutes each. Plus a hundred reps of something every day, including the two days you're not training.

What am I eating?

A lot of the same stuff, with variety coming from seasonings and sugar free sauces instead of new recipes. No crash diet, light macro tracking. I prep in 20 minutes every Sunday.

Do I have to give up food I like?

No. Any plan that opens by taking things away from a guy already running on empty is going to lose.

I've got a bad shoulder. Or knee. Or back.

We work around it. Everything's built for a beginner, so if something hurts you swap it. The plan bends, the standard doesn't.

I already train. Is this too easy?

It's built for a beginner but scalable if you're already at it. You'll load it heavier and nobody will get in your way. Efficient, but never easy.

Do I have to book a call?

No, not for any of them. You can start any tier right now without talking to anybody. I do recommend it before the 1:1 one, because two hundred a month is real money and I'd rather you spend twenty minutes finding out whether it fits than find out in month two. I hate sales calls too and this will not be one.

What happens on the call?

We go through what you want your outcome to be, but also what you've already done and where it failed. We'll figure out in twenty minutes if my plan will work for you. No pitch.

If you're done starting over, you've got two options

1 · Keep doing what you're doing If you're going to break a fifteen year pattern of complacency by yourself starting today, go do that. I mean it. It didn't work before... but it might be different this time, right?

2 · Get it done in a hundred days Nine dollars, cancel whenever you want, no contract. I'm not going to build that up into some big brave decision, because it isn't one. It's nine dollars and a choice you probably already made before you got to the bottom of this page.