For busy dads done "trying".
Show up or don't.

Dadbod → Dadscaped.

Q: What if I'm not motivated?

Good, because most days I'm not either. Motivation is what was propping up all twelve of your last attempts, which is why there were twelve. Twenty minutes a day is short enough to do while actively not wanting to.

Lose it in a hundred days. Then actually keep it off.

Nobody's yard gets landscaped without doing the landscaping. Get in the reps. Every. Fcking. Day.

I'm not a traditional coach. Coaches sell you accountability... bullshit. Nobody can own the outcome but you. Coaches motivate you... bullshit. You find that yourself. Coaches teach you... bullshit. Information is abundant. Hundreds of coaches provide all of this and still don't understand why their clients won't put in the work. I know why.

What I do is show up every day and do the work right next to you, in a room full of dads doing the same thing at the same time. That's the part nobody sells you and it's the best way to stay consistent.

But the rest of it? I'm also really good at the rest of it.

Start for $9 → Founding rate. Cancel anytime, no contract.
See additional plans

Every coach says the same thing

Ask any of them and you'll hear a version of: "I don't get it. He paid me two grand and he still didn't do the work." Most coaching fails because it's focused on things outside their control.

I know exactly why you didn't do the work, because I was there. I've paid for the apps, the programs, the gym membership I never used. None of it was built for a dad in your situation, and none of it was ever a knowledge problem. Handing somebody money feels like doing something, and for a while it works, and then it turns out all you needed was some accountability from people who've been there... people who understand you.

Charging you more money doesn't fix that. It just makes quitting more expensive.

Paying two thousand dollars doesn't give you discipline. It makes you feel like you have it.
A "better program" doesn't fix the problem because the program wasn't the problem.
You've known what to do for two years. Knowing was never the missing piece.
Nobody quits because the plan was wrong. They quit because nobody was looking.
And half of them are coaching coaches now anyway. Guys who've never run anything selling to executives, guys who've never built a business coaching people on business. It's coaches all the way down.

So no, there's no custom plan coming your way. I didn't have one. I had twenty minutes, a set of used dumbbells and a reason to show up, and that's the entire thing I'm selling you.

I built the inexpensive thing that works instead of the expensive thing that doesn't. Nine dollars, and somebody notices when you go quiet.

This is supposed to be fun

Somewhere along the way this stuff turned into a punishment. Guys online who talk about their morning routine like they're describing combat. Coaches who act like wanting to enjoy your life is the reason you're fat.

I did fifteen years of taking myself way too seriously and it got me to 235 pounds, so I'm not real interested in that version.

Here's the thing nobody says out loud. The standards are relentless, and that's exactly what makes it fun. You get to find out how far you can push this. How much you can hold at once. How good it can actually get.

Chasing the number is the game. You beat your last benchmark, you tell everybody, somebody beats yours next week.
Missing a day gets you roasted. Then you go do the next one. Nobody's writing you a letter about it.
Holding standards on a bad week. Work blew up, kid got sick, you did it anyway. That feels better than anything on the scale.

I'm going to hold every standard I've got and I'm going to enjoy the hell out of it. Both. Every. Fcking. Day.

You're kicking ass

I'm not being a smartass. You've probably got it together in a lot of places... I was too. And that's why I was content for so long, because "doing fine" is a hell of a place to hide.

I was good at my job. Bills got paid. My kids were happy and my wife wasn't waiting around for me to fix anything. Nobody who knew me would have said I didn't have it together, nobody called me out.

But I stopped working on myself. 190 became 210 became 235 and nobody noticed. Playing with the kids turned into watching them play. Flirting with my wife became a thing of the past.

None of it was ever big enough to force a change. That's the trap. You don't wake up one morning having ruined your life, you just keep accepting a slightly worse version of yourself.

To keep up appearances I'd occasionally take a walk. Go on a trendy diet. Download some fitness apps, look up some meal plans... but none of it stuck because that wasn't the problem.

The problem was the standards for myself fell off. The solution was the decision to take them back.

About me

Before / 235 lbs

5mo later / 175 lbs

Today / 170 lbs

"I'm Mike. I had the dadbod for fifteen years and I finally just quit being okay with it."

I wasn't really struggling with anything before that... I just didn't care enough to go do something about it. Blissfully ignorant and complacent.

I had these high expectations for my wife while not doing it myself, always told my kids to do their best work... while half assing everything myself.

The dadbod had become my identity. And it needed to change.

But I'd tried before and failed. The difference this time is I threw out all the rules, all the big plans, and I just started doing the damn thing.

It was simple. Just applied intensity over and over for longer than what was convenient, and you know what? It worked.

My body changed, my energy, my confidence, my attitude, the way I led inside my house changed. In five months I wasn't just down 60 pounds. I was a new person.

That was two years ago. I'm still doing it. Same twenty minutes, same hundred reps, posted every day, and I'll be doing it tomorrow morning too.

You wanna talk about impact? The changes extended to my family. My wife trains three days a week. My kids run with me on the weekend.

I never expected or asked any of them to do any of that, but I became somebody they wanted to follow. That's the only reason I do this now.

I went first, and I never stopped. Nobody talked me into that and nobody could have. If you're already there, I'm in the room every morning.

Start here →

What you get, and what happens

Because the thing you're actually worried about isn't nine dollars. It's buying another thing you never open.

The workouts. Twenty minutes, five days, at home. Built for a guy who's never done it, and heavy enough to wreck you if you have.
The Daily 100. A hundred reps of something every day, with the whole community grinding the same challenge every month.
The five standards. Installed in your first five days and tracked from there.
Food without the bullshit. Protein first, fewer ingredients, a lot of repetition. Nobody's weighing chicken at six in the morning.
The Daily Tap In. You post your proof, other guys see it, and it's a genuinely good time in there. Nobody's doing affirmations. It's a bunch of dads busting each other's balls about a hundred reps.
Weekly group calls and monthly challenges. Live, and included at every tier.

Included free, and nobody else is doing this

A 1:1 call with me. Yours at any tier.

Twenty minutes on the phone with me, whenever you want it. Most coaches make you sit through a sales call just to get that, and then spend the whole thing selling you something.

Here's how it actually goes.

Day one. Everything unlocks at once and it's already on your phone. Nothing to set up, nothing to read first. You post in the Daily Tap In, say what you're starting from, and other dads answer. That's the whole onboarding.
Days one through five. The 5 Day Dad Reset. One standard installed per day, twenty minutes a day, so by Friday you're running all five.
Week two. You've done it on a day you didn't want to, which is the first time that's happened in about two years.
Day thirty. Your clothes are looser and you've stopped negotiating with yourself in the morning. Twenty to thirty pounds down by a hundred days is what happens from here. That's not a maybe.
Day one hundred. You won't need the second photo to know. Your wife noticed before the mirror did, your kids said something before you did, and people have started asking what you're doing. Take the photo anyway. You'll want it.

Same schedule. Same job. Same kids. You just stopped accepting the worse version.

Who is this for?

Start here if...

You've bought the apps, the PDFs, the programs, and there's a folder somewhere with all of it in it.
You get about a week and a half in, something comes up, and you quietly stop.
Nobody has ever noticed when you stopped.
You tell yourself you don't have the time, and you also lose an hour to your phone most nights.
Twenty minutes a day and 100 reps is a minimum you can get on board with.
You want to try this for a month before committing to a higher tier.

See what you get for $9 →

Go one up if...

You show up. That part isn't really the question anymore.
You're doing the work but you're still guessing about what to change, and you'd rather somebody just tell you.
You've read enough conflicting advice on the internet for one lifetime.
You want somebody actually reviewing your workouts and your food every week, not once a month.

See what you get for $49 →

Do you really think you need 1:1 coaching?

You've done the research. All of it. And now you've got so much information you need someone to tell you which of it works for you.
You want somebody who actually did this to throw out the bullshit that doesn't apply to you.
You want it built around your week, your body and your schedule, and you want me in your DMs while you run it.

Maybe you do. Most guys don't, and I'll tell you straight which one you are. If the answer is go do the nine dollar one, that's what I'll say.

Let's talk about it →

Pick your plan

Two of them. That's it. The difference is whether I'm watching.

Do the thing

You post it, other dads see it.

per month · founding rate

The Daily Tap In
Weekly group calls
Monthly group challenges
Daily 100 workout program
Nutrition and standards tracking
Meal plans and recipe books
Fitness resources
One free 1:1 "coaching" call

Start for $9 →

No contract. Leave whenever. The founding rate goes to $19 at 100 members, and if you're already in you stay at $9 for as long as you stay.

Don't quit the thing

I'm not writing you a plan. You don't need one.

$49

per month · founding rate

Everything in DO THE THING +
Weekly coach check-ins
Video check-in responses
Weekly recommendations
Nutrition reviews
Workout reviews

Start for $49 →

No contract. Leave whenever. Founding rate.

Nine dollars to do the thing. Forty nine if you want me watching closely and "coaching". That's the whole thing. You don't need somebody "programming" workouts and meal plans. You're a big boy with access to the internet and AI.

The only guarantee I'll give you

Post your proof in the room for thirty straight days.

If you hold all 5 standards and nothing has changed, tell me and I'll refund every dollar you've paid me. No argument, no form to fill out.

I'm not worried about it. Nobody who has posted thirty days straight has ever needed to ask.

Q&A

You call yourself the anti-coach and then sell coaching. Which is it?

There's no custom plan, no macro spreadsheet, nobody writing your week for you. You can do this without a coach. I did. But if you call a second set of eyes helping you filter the noise "coaching" then I guess that's what it is... and it's $49/month.

Nine dollars? What's the catch?

There isn't one, and I'd be suspicious too. There's just nothing expensive to run. I'm not writing anybody a custom plan, I'm not paying a team, and I'm doing the workouts anyway. Nine is the founding rate and it goes to nineteen once we hit 100 members, but whatever you come in at is what you pay for as long as you stay.

I've failed at this a dozen times. Why would this be different?

So had I, about a dozen times, and every one of those happened with nobody watching. Mine included. That's the one thing that's different in here.

What if I lose it and put it back on like last time?

That's the actual question and I'm glad you asked it instead of the weight one. I'm two years out and still 65 down, and I'm still posting every day, because the day I stop is the day it stops working. Nothing in here ends at day one hundred. The standards just keep running, and the room's still there.

What if I'm not motivated?

Good, because most days I'm not either. Motivation is what was propping up all twelve of your last attempts, which is why there were twelve. Twenty minutes a day is short enough to do while actively not wanting to.

Do I need a gym?

No. Bodyweight, dumbbells, kettlebells, at home. I did all of mine in my house with a used set and I still do.

What do I need to buy?

Nothing to start. Eventually a set of dumbbells or kettlebells, bands, off whoever's selling them near you.

How much time is this?

Twenty minutes a day, five days a week, a hundred reps a day, plus a daily step count. That footprint does not grow. What grows is what you can do inside it.

How many days am I training?

Five days, twenty minutes each. Plus a hundred reps of something every day, including the two days you're not training.

What am I eating?

A lot of the same stuff, with variety coming from seasonings and sugar free sauces instead of new recipes. No crash diet, light macro tracking. I prep in 20 minutes every Sunday.

Do I have to give up food I like?

No. Any plan that opens by taking things away from a guy already running on empty is going to lose.

I've got a bad shoulder. Or knee. Or back.

We work around it. Everything's built for a beginner, so if something hurts you swap it. The plan bends, the standard doesn't.

I already train. Is this too easy?

It's built so a guy who's never lifted can start Monday, and it'll still wreck you if you load it right. Nobody's holding you back. Efficient, never easy.

Do I have to book a call?

No. Both plans you start right now without talking to anybody. If you think you need something more hands on than that, book twenty minutes and I'll tell you honestly whether you do. Most guys don't. I hate sales calls too and this will not be one.

What happens on the call?

We go through what you've already tried and where it fell apart, and I tell you what I'd actually do about it. If that's the nine dollar room, I'll say the nine dollar room. Twenty minutes, no pitch, and I'm not going to sit here and pretend everybody needs me.

If you're done starting over, you've got two options

1 · Keep doing what you're doing If you're going to break a fifteen year pattern of complacency by yourself starting today, go do that. I mean it. It didn't work before... but it might be different this time, right?

2 · Get it done in a hundred days Nine dollars, cancel whenever you want, no contract. I'm not going to build that up into some big brave decision, because it isn't one. It's nine dollars and a choice you probably already made before you got to the bottom of this page.