Relentlessly show up and have fun.

Dadbod → Dadscaped.

Q: What if I'm not motivated?

Good, because most days I'm not either. Twenty minutes a day is short enough to do while actively not wanting to.

Nobody's yard gets landscaped without doing the landscaping. Get in the reps. Stay visible.

Consistency isn't the target.
It's the result.

I help complacent dads get their shit together in 100 days by showing up with them, every single day.

A coach prices you on the outcome, because that's what he says he's selling. But he can't get you out of bed and he can't want it for you. You own the outcome. So why would you pay ten times for it?

Accountability can't be bought. Motivation can't be bought. Information is free and always was. What's actually left is a place to do the work, a plan for the twenty minutes, and people who notice. Hold those and consistency shows up on its own. And that shouldn't cost 3 grand.

You've got this. And I'll be right there doing it with you.

Who is this for?

You've bought the apps, the PDFs, the programs, but you've done nothing with them.
You get about a week and a half in, something comes up, and you quietly stop.
Nobody has ever noticed when you stopped.
20 minutes a day and 100 reps is a minimum you can get on board with.
You're tired of guessing what to adjust and you'd rather somebody just tell you.
You want somebody actually looking at your progress, not just cheering you on.

You never failed at being consistent. You failed at holding a standard today.

And if you're already consistent and you want somebody to dial it in one on one, that's a different conversation. Book twenty minutes and we'll talk about it.

See what you get →

Why this comes first

A good 1:1 coach is worth every dollar, and I do that too. But three grand for six months buys you fine tuning, and there's nothing to fine tune until something is actually running. Consistency isn't where you start. It's what's left over after you've held something for a while.

That's the step everybody skips. You buy the plan before you've built the habit of opening it. Then your kid gets sick and it goes with everything else.

Paying that much money doesn't give you discipline. It makes you feel like you have it.

Getting something running is a different job, and it costs almost nothing to give you. Twenty minutes a day. A hundred reps. Five standards. A room where people notice. I'm not paying a team or writing custom plans, so I'm not charging you like I am.

I took this way too seriously for fifteen years before any of it worked. Enjoy the hell out of it instead. The standards are relentless and that's what makes it fun.

Chasing the number is the game. You beat your last benchmark, you tell everybody, somebody beats yours next week.
Missing a day gets you roasted. Then you go do the next one.
Holding standards on a bad week. Work blew up, kid got sick, but you stayed consistent. That feels better than anything on the scale.

Get consistent first. Then dialing it in one on one is money well spent, and that's when you come find me.

First you show up. Then you get consistent. Everything else comes after that.

About me

Before / 235 lbs

5mo later / 175 lbs

Today / 170 lbs

"I'm Mike. I had the dadbod for 15 years until I just quit being okay with it."

But I had these high expectations for my wife while not doing it myself, always telling my kids to do their best work... while half assing everything myself.

The dadbod had become my identity.

I tried to change a few times and failed. The difference this time is I threw out all the rules, all the big plans, and I just started doing the damn thing.

It was simple. Just applied intensity over and over for longer than what was convenient, and it worked.

My body changed, my energy, my confidence, my attitude, the way I led inside my house changed. In five months I wasn't just down 60 pounds. I was a new person.

That was two years ago and I'm still doing it. Same standards, same hundred reps, showing up every day.

You wanna talk about impact? The changes extended to my family. My wife is on the same path. My kids run with me on the weekend. I've inspired the people around me.

I never expected or asked for any of that, but I became somebody they wanted to follow. And that gives me more purpose than anything.

Change happens when the pain of staying the same... is greater than the pain of change.

Start here →

Here's what it looks like inside

No mockups, no stock photos of somebody else's app. This is my phone, this morning.

**The room, first thing** Tasks, habits, workouts, and the tap in. All of it on one screen the second you log in.

**The Daily Tap In** Community. This is the part that makes the rest of it stick.

**The Daily 100** Everybody grinding a monthly challenge, with a leaderboard nobody wants to be last on.

**The workouts** Twenty minutes, five days a week, laid out for you. Week one is Foundation.

**Habit tracking** Your standards, and exactly which days you skipped.

**Weekly check-in** You fill this out, I read it and send back a video.

The five standards — **The 5 standards** Where you find out how honest you are about your priorities.

**Onboarding** Thirteen questions so we don't waste a second of your time.

**Food logging** Macros if you want them. No other apps needed.

**Meal plans** Swap anything you do not like and move on with your day.

**Recipe books** 20 minute meal prep, simple yet tasty.

**Resources** Equipment, supplies, supplements. What I actually use and nothing I do not.

What you get, and what happens

The thing you're actually worried about isn't money. It's spending it on something that won't work. So here's exactly how it goes.

You are who you choose to be.

Your morningsGet up. Don't chase it.

Your bodyMove your ass.

Your inputsCreate... don't consume.

Your houseHandle it. Don't step over it.

Your familyGo first.

The habits built for peak dads.

Included free, and nobody else is doing this

A 1:1 call with me.

Twenty minutes on a video call with me, whenever you want it. Most coaches make you sit through a sales pitch just to get that, and then spend the whole thing selling you again.

Here's how it actually goes.

Day one. Everything unlocks at once and it's already on your phone. You post in the group, say what you're starting from, and other dads answer. That's the whole onboarding.
Days one through five. The 5 Day Dad Reset. One standard installed per day, by the end of week one your eyes will be opened.
Week two. You've tasted consistency, which is the first time that's happened in about two years.
Day thirty. Your clothes are looser and you've stopped negotiating with yourself in the morning. 20-30 pounds down by a hundred days is what happens from here.
Day one hundred. Your wife noticed first, your kids said something before you did, and people have started asking what you're doing.

You earned it. You stopped accepting the worse version of you.

Pick your plan

One price to get started. Everything you need is in it.

Do the thing

All you really need to start. A place to show up. People worth showing up for. Somebody actually checking.

$49

per month

The Daily Tap In (community)
Weekly coach check-ins
Weekly live group calls
Monthly group challenges
Prebuilt workout programs
Meal plans & recipe books
Nutrition (macro) tracking
Standards & habit tracking
Fitness resources

Start for $49 →

No contract. Leave whenever.

Forty nine a month, and that's the whole thing. You don't need somebody "programming" workouts and meal plans. You're a big boy with access to the internet and AI.

And when you're ready for more

1:1 coaching with me

Everything above, plus your training and your food customized to you, video responses on every check-in, my DMs open, and a live call every month.

This one's for guys who are already consistent. Most aren't yet, and I'll tell you straight which one you are. Let's talk it over for 20 minutes, this is not a sales call... but we'll find out if I can help.

Book a call →

The only guarantee I'll give you

Post your proof in the room for thirty straight days.

If you show up and nothing has changed, tell me and I'll refund every dollar of your first month. No argument, no form to fill out.

I'm not worried about it. Nobody who has showed up thirty days straight has ever needed to ask.

Q&A

So is this coaching or not?

It's group coaching with some 1:1 in it. No custom plan, nobody writing a custom plan for you. What you need first is to do the work and stay consistent. Once that's running, dialing it in 1:1 with me is worth real money.

Forty nine a month? What's the catch?

There isn't one, and I'd be suspicious too. It's one price, month to month, and you can leave any time you want. Compare that to the three grand somebody wants up front for six months of a plan you won't follow.

I've failed at this a dozen times. Why would this be different?

So had I, about a dozen times, and every one of those happened with nobody watching. Mine included. That's the one thing that's different in here.

What if I lose it and put it back on like last time?

I'm two years out, still 65 down, still posting every day. The day I stop is the day it stops working. Nothing here ends at day one hundred. The standards keep running and the room's still there.

What if I'm not motivated?

Good, because most days I'm not either. Twenty minutes a day is short enough to do while actively not wanting to.

Do I need a gym? What do I need to buy?

No gym. Bodyweight, dumbbells, kettlebells, at home. Nothing to start, and eventually a used set of dumbbells or kettlebells off whoever's selling them near you. That's what I did and still do.

How much time is this?

Five days, twenty minutes each. Plus a hundred reps of something every day, including the two days you're not training, and a daily step count. That footprint does not grow. What grows is what you can do inside it.

What am I eating? Do I have to give up food I like?

A lot of the same stuff, with variety coming from seasonings and sugar free sauces instead of new recipes. No crash diet, light macro tracking. I prep in 20 minutes every Sunday.

I've got a bad shoulder. Or knee. Or back.

We work around it. Everything's built for a beginner, so if something hurts you swap it. The plan bends, the standard doesn't.

I already train. Is this too easy?

It's built so a guy who's never lifted can start today, and it'll still wreck you if you push hard enough. Nobody's holding you back but you. Efficient, simple... but never easy.

Do I have to book a call? What happens on it?

No, you start right now without talking to anybody. But understand this isn't a sales call (I hate those). We go through what you've already tried and where it fell apart, and I tell you what I'd do about it. If the answer is you don't need me, I'll say that. No pitch.