Dadbod → Dadscaped.

Where should you start?

While online coaches are trying to sell you a $3000 six month package, I'm telling you that you don't need it. (yet)

I'm not making you type anything out. After these six questions I'll tell you what I see, and send you my five standards and the first week of the daily 100 workouts FREE.

Who is this for?

• You've bought the apps, the PDFs, the programs, but you've done nothing with them.
• You get about a week and a half in, something comes up, and you quietly stop.
• Nobody has ever noticed when you stopped.
• You tell yourself you don't have the time, and you also lose an hour to your phone most nights.
• 20 minutes a day and 100 reps is a minimum you can get on board with.
• You're tired of guessing what to adjust and you'd rather somebody just tell you.
• You've read enough conflicting advice on the internet for one lifetime.
• You want somebody actually looking at your progress, not just cheering you on.

Why it costs a fraction

Three thousand dollars for six months is real money, and the guy charging it will tell you it's because he's selling you a transformation. He isn't. He can't. You are the only person who can do that part.

So what are you actually paying ten times for? Somebody else holding the bag. It feels like doing something, and for a while it works, until the week your kid gets sick and it turns out it was never his to hold.

Don't worry about the plan, they'll build it, you just execute. Sounds like a deal, right? But now it's someone else's plan, and you'll drop it the same way you dropped the last four.

Paying that much money doesn't give you discipline. It makes you feel like you have it.

Here's the part nobody wants to say out loud. What actually moves the needle costs almost nothing to give you. Twenty minutes a day. A hundred reps. Five standards. A room where people notice. I'm not paying a team and I'm not writing anybody a custom plan, so I'm not going to charge you like I am.

And I did fifteen years of taking this way too seriously before any of it worked, so you can enjoy the hell out of it while you get your shit together. The standards are relentless, sure. That's exactly what makes it fun. You get to find out how far you can push yourself in a room full of people doing the same thing.

• Chasing the number is the game. You beat your last benchmark, you tell everybody, somebody beats yours next week.
• Missing a day gets you roasted. Then you go do the next one.
• Holding standards on a bad week. Work blew up, kid got sick, but you stayed consistent. That feels better than anything on the scale.

None of this makes a coach useless. It makes one useless right now. Get to where you're doing the work every day, and then somebody optimizing it is worth real money. That's just the order it goes in.

You own the outcome. So own the price too.

From our members.

Their words. Not mine.

Here's what it looks like inside

No mockups, no stock photos of somebody else's app. This is my phone, this morning.

What you get, and what happens

The thing you're actually worried about isn't money. It's spending it on something that won't work.

• The workouts. 20 minutes, five days, at home. Built for a guy who's never done it, and heavy enough to wreck you if you have.
• The Daily 100. A hundred reps every day, with the whole community grinding the same challenge every month.
• The 5 standards. Installed in your first five days and tracked from there.
• Food without the bullshit. Protein first, fewer ingredients, a lot of repetition. Don't overcomplicate it.
• The Daily Tap In. You post your proof, other guys see it, and it's a genuinely good time in there. Nobody's doing affirmations. It's a bunch of dads busting each other's balls and pushing each other.
• Weekly group calls and monthly challenges. Live, and included.

You are who you choose to be.

The habits built for peak dads.

Here's how it actually goes.

• Day one. Everything unlocks at once and it's already on your phone. Nothing to set up, no training course to read first. You post in the group, say what you're starting from, and other dads answer. That's the whole onboarding.
• Days one through five. The 5 Day Dad Reset. One standard installed per day, by the end of week one your eyes will be opened.
• Week two. You've tasted consistency, which is the first time that's happened in about two years.
• Day thirty. Your clothes are looser and you've stopped negotiating with yourself in the morning. 20-30 pounds down by a hundred days is what happens from here. That's not a maybe.
• Day one hundred. Not only will you notice a change. Your wife noticed first, your kids said something before you did, and people have started asking what you're doing.

You earned it. You stopped accepting the worse version of you.

Pick your plan

One thing. One price. Nothing to upgrade to.

Forty nine a month, and that's the whole thing. You don't need somebody "programming" workouts and meal plans. You're a big boy with access to the internet and AI.

Q&A