Relentlessly show up and have fun.
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Dadscaped.
I help do-it-all dads show up for themselves, lose fat & get jacked in just 20 minutes a day.
I’m Mike. I lost 65 pounds, started showing up for myself, and built DADSCAPED to help other dads do the same.
The do-it-all dad
Who is
this for?
- You show up at work because people are counting on you to provide.
- You handle what needs handled at home because ignoring it creates a problem.
- You come through for your family because letting them down isn't an option.
- You keep promises to other people better than you keep promises to yourself.
- But when it's your workout, your food, your sleep, or your own standards... skipping today doesn't seem to cost you anything.
You already know how to show up when people are counting on you. Your health needs a place in the week that does not depend on everybody else being taken care of first.
Keep the promises
you make to yourself.
The approach
The DADSCAPED Method
Start with the life you already have. Build the fitness habits into it. Pay attention to what works and change what needs changing.
- 01
Reset
Get honest about what you keep putting off. Set small standards for your mornings, body, attention, house, and family.
- 02
Build
Add workouts, practical food targets, and daily movement at a pace you can repeat. The plan fits your actual week.
- 03
Review
Look at the workouts, food, progress, and missed days. Your check-in tells us what is working and where you need help.
- 04
Progress
Build strength, adjust targets, and work through the next obstacle. Your results help determine what comes next.
We use the same basic principles. Your workouts, nutrition targets, schedule, equipment, and next step can look different from another dad’s.
The five standards
These stay underneath the fitness work.
Mike McNeley · Founder & coach
About me



I was never really a gym guy. I played a few sports growing up and was an active kid, but I barely touched a weight most of my life. As I got older, life just filled up. Career, marriage, kids, the house, the yard, the garage... I became the dad who could handle just about anything. I could fix something instead of hiring someone, solve problems at work, provide for my family and build the kind of life I didn’t have growing up. I was proud of that. But somewhere in the middle of taking care of everything and everybody else, I stopped taking care of myself. Everything looked pretty damn good from the outside, but I was physically drained, mentally exhausted and getting more comfortable with a version of myself I didn’t really want to be.
It wasn’t like I never tried to change. Over probably 15 years I bought gym memberships, tried P90X, keto, carnivore and different meal plans I found online. I’d go hard for a while, life would happen, and I’d quit. Keto actually helped me lose about 15 pounds once... and I gained it all back within a couple months. The moment that finally hit me differently happened about two years ago. I came home from work and my kids were outside playing football. They asked me to come play and I told them I’d had a long day and was tired, so I went inside and watched TV. Later they came in laughing and said, “Dad, you need to come out with us more. It’s so much fun.” They weren’t trying to make me feel bad, but man... I felt like shit. They had everything they needed out there. The football, the driveway, each other. What they wanted was me, and I was too tired to give them that.
So this time I stopped trying to completely overhaul my life. I slowed everything down and changed one small thing at a time. I simplified my food. I bought some shitty dumbbells off Facebook and started working out in my garage for about 20 minutes, five days a week. That was it. I wasn’t chasing some giant transformation or trying to become the most disciplined guy alive. I was just stacking small wins. Two pounds came off. Then another two. The workouts got a little better. My food got a little better. Little by little, a little became a lot. I locked in for six months and lost 65 pounds. But the part I didn’t expect was what happened around me. My wife started working out and eating better. My kids wanted to exercise and run with me. We started doing some of it together. I became more present, more confident and more intentional with my time. Funny enough, focusing more on myself ended up making me better for everyone else.
I’ve spent the last 20 years leading, training and coaching people professionally, and eventually I realized the same things that helped me succeed there were what changed my life here too... accountability, simple standards, small wins and actually leading by example. I started helping other dads and saw them lose weight, build better habits and even start seeing their own families buy in. That’s when this became bigger than fitness for me. My mission is to help do-it-all dads who have gotten really good at taking care of everyone else start showing up for themselves again... get fit, build habits that actually stick, and become the kind of husband, dad and man their family wants to follow.
Working together, one on one
A plan is easy to download.
Making it work takes attention.
I build your plan, review your check-ins, and help you make the decisions that keep it working in your actual life.
Your starting point
We work with your equipment, ability, schedule, and food preferences. You get a plan you can actually start.
Your week, reviewed
I review your check-ins with video feedback. We look at training, food, energy, and the places you got stuck.
Useful adjustments
If you keep missing the same workout or struggling with the same meal, we work on the reason. If the plan is working, we know what to keep.
Someone who knows you
We meet on a live call each month, and you can message me between check-ins. The conversation builds on what we already know about you.
You own the work. My job is to help you understand what to do, why it matters, and what to change when life or progress calls for it.
What does a 1:1 coach actually do? →In their words
From dads I’ve coached.
Weight lost, more energy, and more time actually being there for their families.
“I’m more committed and more disciplined as a person, husband and dad.”
Before DADSCAPED, I wasn’t very consistent with my disciplines. I didn’t want to wake up early and honestly just wasn’t feeling great about life and being a dad. Since then, it’s been super cool to grow and become more committed and more disciplined. I recently ran 5½ miles to meet my family at the farmers market... then ran back home. I just want to be the best dad and the best version of myself I can be, and be there for my family when they need me most.
“Down 15 pounds. Less screen time. More active.”
I joined DADSCAPED because I saw what Mike did and his improvements, and I wanted to see that in myself. I was getting fat... again... after losing all the weight. I wasn’t present at home like I should’ve been, and I wanted to be better. Since then, I’m down 15 pounds, I have less screen time on my phone, and I’m more active. My goal every day is to keep moving until 8 and get everything done that I can.
“I had 16 straight days of pushing further than I normally do.”
I’m extraordinarily busy, so I can’t be a part of everything I’d like to be. DADSCAPED for me is a cut above. Since joining, I’ve had 16 straight days of not just walking and exercising, but pushing further than I normally do and trying to get to that next level. It all kind of starts with Mike and his daily check-ins. I kind of feel obligated now and in a groove to keep going.
“I’m spending a ton more time with the kids because I have more energy.”
I was tired all the time and my diet was terrible. What’s actually been working differently for me now is the routine of things. I get up every morning, drink my water, and have my meals prepped for the whole week. I hardly eat out at all anymore. Just doing those little things one thing at a time has started carrying over into other parts of life too. My wife has started doing some of those little things, we’re both benefiting from it, and I’m spending a ton more time with the kids because I have more energy. I’m down 20 pounds from 235. This is for my family and the kids mainly. I want to be more present and be around as long as I can.
Individual accounts from dads coached at different stages of DADSCAPED. These are their experiences, not a promise of the same result.
Use something today
Free guides for dads.
5 daily habits for dads that actually stick
Start with your morning, your body, your attention, your house, and your family. Five practical standards you can use today.
Read the guide →Fat Loss & Nutrition6 weight loss habits for busy dads
Training, food, water, steps, accountability, and progress. Build a manageable routine and adjust the targets to fit you.
Read the guide →Training for Busy DadsA weight loss program that fits a dad’s week
Choose a plan that works with work, family meals, limited time, and a week that occasionally goes sideways.
Read the guide →Habits & StandardsGoals vs standards: make the daily work clear
Use goals to choose the direction and standards to decide what happens today. Then review the evidence and adjust.
Read the guide →Coaching & AccountabilityWhat does a 1:1 online fitness coach actually do?
From the starting plan to check-ins, feedback, and adjustments: the work you should expect after signing up.
Read the guide →Coaching & AccountabilityWhen is 1:1 fitness coaching worth the money?
When individual attention is useful, when a simpler option is enough, and what to ask before paying a coach.
Read the guide →A few good questions.
What is The DADSCAPED Method?
It is the approach behind my coaching: reset the standards you keep putting off, build repeatable training and food habits, review what happens, and adjust as you progress. With 1:1 coaching, we apply it to your starting point, equipment, schedule, and goals.
Do I need to get consistent before working with you?
No. If you keep starting and stopping, that is something we work on. We look at where the plan breaks, set a realistic starting point, and use your check-ins to make the next week more workable. You still have to do the work, but you do not have to figure out every adjustment yourself.
Is it really twenty minutes a day?
The beginner framework uses five workouts per week, about twenty minutes each, plus a short core finisher. Food, walking, and recovery matter too. Your schedule and training can change with 1:1 coaching, and you can train longer if that fits your goals and life.
Do I need a gym?
No. I started with used dumbbells in my garage. We can build around home equipment or a gym, with exercise choices that match your current ability. Owning a pull-up bar does not mean your first workout needs pull-ups.
Do I have to give up food I like?
We build a practical food plan around your goals, preferences, and family meals. Calories and protein may be part of it, but the plan has to work when you are buying groceries, packing lunch, or eating dinner with your family.
What if I have an injury or a medical condition?
Tell me before we start. Training can be adapted within appropriate limits, and pain or a medical issue may need guidance from your clinician or physical therapist. Fitness coaching does not replace that care.
What happens after I click the coaching link?
You will go to the coaching page to learn more about working with me one on one and see the next step. We can talk through your goals, what has been getting in the way, and whether I can help.
Want help applying this
to your life?
We’ll work on your training, your food, and the things that keep knocking you off track. Together, one on one.
Learn about coaching →