For busy dads who are done starting over

Dadbod → Dadscaped.

20 minutes a day. 100 reps. 100 days.

You can lose the dadbod without a gym membership, a diet that leaves you starving, and without taking time away from your family.

This is one hundred days, twenty minutes a day, and a community of dads running it at the same time keeping you accountable and consistent. I'm also in there doing it with you, and I post my proof before I ask to see yours.

Founding rate: nine dollars a month. Not nineteen hundred. →

Every coach says the same thing

Ask any of them and you'll hear a version of it. "I don't get it. He paid me two grand and he still didn't do the work." They say it like it's a mystery.

It isn't. I know exactly why, because I did it too. I've paid for the apps, the programs, the gym membership I never used. Handing somebody money feels like doing something, and for a while it works, and then it turns out all you needed was some accountability from people who've been there... and a way to stay consistent.

Charging you more money doesn't fix that. It just makes quitting more expensive.

Paying two thousand dollars doesn't give you discipline. It makes you feel like you have it.
A "better program" doesn't fix the problem because the program wasn't the problem.
Nobody quits because the plan was wrong. They quit because nobody was looking.

So I built the inexpensive thing that works instead of the expensive thing that doesn't. Nine dollars, and somebody notices when you go quiet.

I'm not teaching this. I'm doing it. With you.

Every coach you've looked at finished, got in shape, and started selling the thing. I never stopped. I will never stop.

I'm in the same room you'll be in, doing the same twenty minutes, the same hundred reps, the same five standards. We do this together.

I post proof before I ask to see yours. Every day.
Two years in and I'm still improving, because the day I stop is the day it stops working.
You're not consuming content. You're getting after it next to a guy who's still fighting and started where you are right now.

You don't need another plan

You need the four things those plans didn't have...

Somebody who's still doing it, not somebody who did it before. I was 235lbs, complacent for 15 years, and I quit about a dozen times before any of this finally stuck. I'm still doing it because it's my standard now.
A framework that survives a shitty week. Twenty minutes a day, five days a week, no matter where you are. It's short enough to do on the day everything goes to shit, and long enough to have an impact.
Create new standards, not goals. Everybody sells you training and food and a number to shoot for. Those are important but they require planning... what we're doing starts today. We plan and adjust as we go.
A reason you don't quit again. Every attempt you've made happened in private, and standards held in private die in private. In here, if somebody disappears, people say something... I say something.

Start here →

Here's what you get when you join

The workouts. Twenty minutes, five days, at home. Built for a beginner, but scalable if you're not.
The Daily 100. A hundred reps of something every day, with the whole community grinding the same challenge every month.
The five standards. Installed in your first five days and tracked from there.
Food without the bullshit. Protein first, fewer ingredients, a lot of repetition.
The Daily Tap In. You post your proof, and other guys see what you did. This is the part that makes everything else stick.
Weekly group calls. Live, and included at every tier.
A free 1:1 call. Yours at any tier. Twenty minutes, no pitch.

About me

Before / 235 lbs

5mo later / 175 lbs

Today / 170 lbs

"I'm Mike. I had the dadbod for fifteen years and I finally just quit being okay with it."

I wasn't really struggling with anything before that... I just didn't care enough to go do something about it. That's what changed.

Realized I had these high expectations for my wife, always told my kids to do their best work... and I was handing all that out from a recliner.

The dadbod had become my identity.

Then one night I'm sitting on my ass watching TV while my kids played catch outside... they came inside laughing and excited... then walked right past me.

Nobody said anything and that moment slapped me in the face. It haunts me to this day, and it took away my ability to keep pretending I was fine with it.

So the next day I bought used dumbbells on Facebook Marketplace and started doing 20 min workouts in my garage, five days a week.

I simplified and planned everything I ate. 20 minute meal prep. Lots of seasoning and lots of hot sauce. 2 weeks later I was down ten pounds, and that was the first time in 15 years that anything I did actually felt sustainable.

In five months I was 175 pounds. Sixty pounds down.

I'm 46 now, sitting at 170 pounds in the best shape of my life and getting jacked.

You wanna talk about impact? My wife trains three days a week now and it's working. My kids run with me on the weekend. I never expected or asked any of them to do any of that... but they followed me anyway.

I went first, and I never stopped. You can do this too. But it will take time. I'm two years up the same hill you're about to climb, and I'm still climbing it.

Start here →

Who is this for?

Start here if...

You've bought the apps, the PDFs, the programs, and there's a folder somewhere with all of it in it.
You get about a week and a half in, something comes up, and you quietly stop.
Nobody has ever noticed when you stopped.
You tell yourself you don't have the time, and you also lose an hour to your phone most nights.
Twenty minutes at home is the honest amount of time you've got.
You want to see whether you can string five days together before you go any further.

Start for $9 →

Go one up if...

You show up. That part isn't really the question anymore.
You're tired of taking a plan built for somebody else and trying to make it work.
You'd like someone to help you make adjustments when and where needed.
You've already been doing the thing but you're ready to truly lock in.

Start for $39 →

Get 1:1 coaching if...

You want me to build the training and the meals around your actual life, customized for you.
You want somebody reading your numbers every week and a personal call every month.
You'd rather talk this whole thing through with me first than gamble more money on a guess.

Book a call →

Pick your plan

Same system at every level. The only thing that changes is how much direct help you get from me.

Do the thing

You post it, other dads see it.

per month · founding rate

The Daily Tap In
Weekly group calls
The Daily 100 Challenge
Nutrition tracking
Standards tracking
Free 1:1 call

Start for $9 →

No contract. Leave whenever. This goes to $19 shortly, and if you're already in you stay at $9 for as long as you stay.

Dial in the thing

Every week I'll tell you the one thing to change.

$39

per month

Everything in Do The Thing
Weekly coach check-ins
Monthly plan recommendations

Start for $39 →

Same room, more of me.

Make it your thing

1:1 coaching. Built around your actual week.

$199

per month

Everything in Dial In The Thing
Personalized workout plan
Personalized nutrition and macro targets
Monthly 1:1 coaching call
A call with me first if you want one, so neither of us wastes the money

Start for $199 →

Seven day refund window. Want to talk it through first? Book twenty minutes.

Most coaching for this runs two hundred a month minimum and a lot of it runs into the thousands. I know, I looked at all of it. The reason mine starts at nine isn't that you're getting less. It's that the expensive part was never what made it work.

Whatever you're paying the day you join is your price forever until you cancel or upgrade.

Q&A

Nine dollars? What's the catch?

There isn't one, and I'd be suspicious too. Nine is the founding rate and it goes to nineteen shortly, but whatever you come in at is what you pay for as long as you stay. The room costs me almost nothing to run, and I'd rather have two hundred dads in it than four guys paying me a grand each. The expensive tier exists if you want me building everything around you personally. Not everyone needs that and I'm not going to pretend they do.

I've failed at this a dozen times. Why would this be different?

So had I. That's not a disqualifier, it's the starting condition. You didn't quit because you're weak, you quit because nobody was watching.

What if I'm not motivated?

Good, because most days I'm not either. Motivation is what was propping up all twelve of your last attempts, which is why there were twelve. Twenty minutes a day is short enough to do while actively not wanting to.

Do I need a gym?

No. Bodyweight, dumbbells, kettlebells, at home. I did all of mine in my house with a used set and I still do.

What do I need to buy?

Nothing to start. Eventually a set of dumbbells or kettlebells, bands, off whoever's selling them near you.

How much time is this?

Twenty minutes a day, five days a week, 100 reps a day plus a daily step count. That's the baseline and it only escalates once it becomes easy.

How many days am I training?

Three to five, twenty to thirty minutes each. Plus a hundred reps of something every day, including the days you're not training.

What am I eating?

Protein first, fewer ingredients, a lot of the same stuff with variety in seasonings and sugar free sauces. No crash diet, light macro tracking. I prep in 20 minutes every Sunday.

Do I have to give up food I like?

No. Any plan that opens by taking things away from a guy already running on empty is going to lose.

I've got a bad shoulder. Or knee. Or back.

We work around it. Everything's built for a beginner, so if something hurts you swap it. The plan bends, the standard doesn't.

I already train. Is this too easy?

It's built for a beginner but scalable if you're already at it. You'll load it heavier and nobody will get in your way. Efficient, but never easy.

Do I have to book a call?

No, not for any of them. You can start any tier right now without talking to anybody. I do recommend it before the 1:1 one, because two hundred a month is real money and I'd rather you spend twenty minutes finding out whether it fits than find out in month two. I hate sales calls too and this will not be one.

What happens on the call?

We go through what you want your outcome to be, but also what you've already done and where it failed. We'll figure out in twenty minutes if my plan will work for you. No pitch.