For busy dads done "trying".
Show up or don't.

Dadbod → Dadscaped.

20 minutes a day. 100 reps. 100 days.

I'm not a traditional coach. Because I'm not going to talk you into this. Coaches sell you accountability... bullshit. Nobody can own the outcome but you. Coaches motivate you... bullshit. You find that yourself. Coaches teach you... bullshit. You already know what to do.

I sat in complacency and excuses for 15 years before I finally wanted it bad enough to change. When I did I surrounded myself with other people doing the same work at the same time. That's what this is. I'm doing this with you, not for you.

And the rest of it? I'm real good at the rest of it.

Start for $9 → Founding rate. Cancel anytime, no contract.
See additional plans

Not sure where you'd start?

While other online coaches are trying to sell you a $2000 six month package, I'm telling you that you don't need it.

Six questions and you just tap the answers. I'm not making you type anything out. At the end I'll tell you which plan I'd actually put you in and send you my five standards and the first week of the daily 100 workouts FREE.

Why everything you've done has failed you

If you're here, I'd bet money you've tried at least one of these:

None of it was built for a dad in your situation.

None of it was ever a knowledge problem. You already know what to do.

Every coach says the same thing

Ask any of them and you'll hear a version of: "I don't get it. He paid me two grand and he still didn't do the work." Most coaching fails because it's focused on things outside their control.

I know exactly why you didn't do the work, because I was there. I've paid for the apps, the programs, the gym membership I never used. Handing somebody money feels like doing something, and for a while it works, and then it turns out all you needed was some accountability from people who've been there... people who understand you.

Charging you more money doesn't fix that. It just makes quitting more expensive.

So I built the inexpensive thing that works instead of the expensive thing that doesn't. Nine dollars, and somebody notices when you go quiet.

Here's what a hundred days looks like with this program

Same schedule. Same job. Same kids. But one thing changes.

I'm not teaching this. I'm doing it. With you.

Every coach you've looked at finished, got in shape, and started selling the thing. I never stopped. I will never stop.

I'm in the same room you'll be in, doing the same twenty minutes, the same hundred reps, the same five standards. We do this together.

About me

Mike at 235 pounds
Before / 235 lbs
Mike at 175 pounds, five months in
5mo later / 175 lbs
Mike today at 170 pounds
Today / 170 lbs

"I'm Mike. I had the dadbod for fifteen years and I finally just quit being okay with it."

I wasn't really struggling with anything before that... I just didn't care enough to go do something about it. Blissfully ignorant and complacent.

I had these high expectations for my wife while not doing it myself, always told my kids to do their best work... while half assing everything myself.

The dadbod had become my identity. And it needed to change.

But I'd tried before and failed. The difference this time is I threw out all the rules, all the big plans, and I just started doing the damn thing.

It was simple. Just applied intensity over and over for longer than what was convenient, and you know what? It worked.

My body changed, my energy, my confidence, my attitude, the way I led inside my house changed. In five months I wasn't just down 60 pounds. I was a new person.

You wanna talk about impact? The changes extended to my family. My wife trains three days a week. My kids run with me on the weekend.

I never expected or asked any of them to do any of that, but I became somebody they wanted to follow. That's the only reason I do this now.

I went first, and I never stopped. Nobody talked me into that and nobody could have. If you're already there, I'm in the room every morning.

Start here →

You don't need another plan

You need the four things those plans didn't have...

  1. Somebody who's still doing it, not somebody who did it before. I was 235lbs, complacent for 15 years, and I quit about a dozen times before any of this finally stuck. I'm still doing it because it's my standard now.
  2. A framework that survives a shitty week. Twenty minutes a day, five days a week, no matter where you are. It's short enough to do on the day everything goes to shit, and long enough to have an impact.
  3. Create new standards, not goals. Everybody sells you training and food and a number to shoot for. Those are important but they require planning... what we're doing starts today. We plan and adjust as we go.
  4. A reason you don't quit again. In here, if somebody disappears, people say something... I say something.
Start here →

The habits built for peak dads.

Your morningsGet up. Don't chase it.
Your bodyMove your ass.
Your inputsCreate... don't consume.
Your houseHandle it. Don't step over it.
Your familyGo first.

Habits that fit any busy dad.

Here's what you get when you join

From our members.

It's the routine of things... it gave me the framework. If you're wondering if it works, it absolutely does.
Jake / 20 lbs lost
You will have to buy new clothes and hats because you will look sloppy wearing clothes that are too big for you.
Rob / 15 lbs lost
Dadscaped for me is a cut above. I'm getting to that next level, pushing further than I normally do.
Jeff / 10 lbs lost

Their words. Not mine.

Who is this for?

Start here if...

  1. You've bought the apps, the PDFs, the programs, and there's a folder somewhere with all of it in it.
  2. You get about a week and a half in, something comes up, and you quietly stop.
  3. Nobody has ever noticed when you stopped.
  4. You tell yourself you don't have the time, and you also lose an hour to your phone most nights.
  5. Twenty minutes a day and 100 reps is a minimum you can get on board with.
  6. You want to try this for a month before committing to a higher tier.
Start for $9 →

Go one up if...

  1. You show up. That part isn't really the question anymore.
  2. You're doing the work but you're still guessing about what to change, and you'd rather somebody just tell you.
  3. You've read enough conflicting advice on the internet for one lifetime.
  4. You've been at this a while and you're tired of the results plateauing.
Start for $39 →

Get 1:1 coaching if...

  1. You've done the research. All of it. And now you've got so much information you need someone to tell you which of it works for you.
  2. You want somebody who actually did this to throw out the bullshit that doesn't apply to you.
  3. You want a plan built around your week, your body and your schedule, and you'd rather talk it through with me first than guess again.
Book a call →

What happens the day you join

Because the thing you're actually worried about isn't nine dollars. It's buying another thing you never open.

Pick your plan

Same system at every level. The only thing that changes is how much direct help you get from me.

Do the thing

You post it, other dads see it.

$9

per month · founding rate

  • The Daily Tap In
  • Weekly group calls
  • The Daily 100 Challenge
  • Nutrition tracking
  • Standards tracking
  • Free 1:1 call
Start for $9 →

No contract. Leave whenever. This goes to $19 shortly, and if you're already in you stay at $9 for as long as you stay.

Dial in the thing

Every week I'll tell you the one thing to change.

$39

per month

  • Everything in Do The Thing
  • Weekly coach check-ins
  • Monthly plan recommendations
Start for $39 →

Same room, more of me.

Make it your thing

1:1 coaching. I cut it down to the version that fits your week.

$199

per month

  • Everything in Dial In The Thing
  • Personalized workout plan
  • Personalized nutrition and macro targets
  • Monthly 1:1 coaching call
  • A call with me first if you want one, so neither of us wastes the money
  • Month to month. Cancel it the second it stops being worth it
Start for $199 →

Seven day refund window. Want to talk it through first? Book twenty minutes.

Most coaching for this runs two hundred a month minimum and plenty of it runs into the thousands. I looked at all of it before I ever started. A big chunk of what they're charging for is convincing you that you can do this, and that's the part I can't sell you. What's left over is the actual work, and the work is nine dollars.

Whatever you're paying the day you join is your price forever until you cancel or upgrade.

Q&A

You call yourself the anti-coach and then sell coaching. Which is it?

A coach sells you on wanting it. That's the part I can't sell anybody, because nobody sold it to me. What I sell picks up after that. Twenty minutes, a hundred reps, and a room full of guys who see whether you actually did it. The higher tiers just mean I'm doing more of the thinking for you.

Nine dollars? What's the catch?

There isn't one, and I'd be suspicious too. And yes, I know the top tier adds up to more than the two grand packages I just took a shot at. The difference is you're never handing me two grand up front to find out whether it works, and you can leave any month. Nine is the founding rate and it goes to nineteen shortly, but whatever you come in at is what you pay for as long as you stay. The 1:1 coaching tier exists if you want me building everything around you personally. Not everyone needs that and I'm not going to pretend they do.

I've failed at this a dozen times. Why would this be different?

So had I, about a dozen times, and every one of those happened with nobody watching. Mine included. That's the one thing that's different in here.

What if I'm not motivated?

Good, because most days I'm not either. Motivation is what was propping up all twelve of your last attempts, which is why there were twelve. Twenty minutes a day is short enough to do while actively not wanting to.

Do I need a gym?

No. Bodyweight, dumbbells, kettlebells, at home. I did all of mine in my house with a used set and I still do.

What do I need to buy?

Nothing to start. Eventually a set of dumbbells or kettlebells, bands, off whoever's selling them near you.

How much time is this?

Twenty minutes a day, five days a week, a hundred reps a day, plus a daily step count. That footprint does not grow. What grows is what you can do inside it.

How many days am I training?

Five days, twenty minutes each. Plus a hundred reps of something every day, including the two days you're not training.

What am I eating?

Protein first, fewer ingredients, a lot of the same stuff with variety in seasonings and sugar free sauces. No crash diet, light macro tracking. I prep in 20 minutes every Sunday.

Do I have to give up food I like?

No. Any plan that opens by taking things away from a guy already running on empty is going to lose.

I've got a bad shoulder. Or knee. Or back.

We work around it. Everything's built for a beginner, so if something hurts you swap it. The plan bends, the standard doesn't.

I already train. Is this too easy?

It's built for a beginner but scalable if you're already at it. You'll load it heavier and nobody will get in your way. Efficient, but never easy.

Do I have to book a call?

No, not for any of them. You can start any tier right now without talking to anybody. I do recommend it before the 1:1 one, because two hundred a month is real money and I'd rather you spend twenty minutes finding out whether it fits than find out in month two. I hate sales calls too and this will not be one.

What happens on the call?

We go through what you want your outcome to be, but also what you've already done and where it failed. We'll figure out in twenty minutes if my plan will work for you. No pitch.

If you're done starting over, you've got two options

1 · Keep doing what you're doing If you're going to break a fifteen year pattern of complacency by yourself starting today, go do that. I mean it. It didn't work before... but it might be different this time, right?
2 · Get it done in a hundred days Nine dollars, cancel whenever you want, no contract. I'm not going to build that up into some big brave decision, because it isn't one. It's nine dollars and a choice you probably already made before you got to the bottom of this page.
Start here →

Still deciding?

Then it isn't your week yet, and that's fine. It took me fifteen years. Leave your email and I'll send the five standards and the twenty minute workout. Go run it on your own.

Start for $9 →