Dadscaped
You've got the discipline. You've just never pointed it at yourself.
The job's handled. The house runs. The lawn looks good. Somehow the garage stays cleaner than your diet.
There are seven misses in there. Not one of them stopped the rest of it. That's the difference between a standard and a streak, and it's why this one doesn't fall apart on day nine like every other thing you started.
Who's telling you this
You don't need somebody to tell you what you already know.
You've quit a dozen times. Swore you'd start Monday. Figured you'd handle it alone. And you still haven't done shit, because nobody ever noticed when you stopped.
I'm proof. Former dadbod, 235 pounds, never lifted a weight in my life. Lost 60 of it in five months at 44, doing twenty minute workouts at home, while I fixed my mornings, what I was staring at, the crap piling up in my house, and how I was showing up for my family.
I'm 46 now and still 65 down, and the whole thing is on camera. I'm not selling you a before and after. I'm showing you the sequel.
What this actually is
Five things that run every day. Not goals. Standards.
A goal is something you're working toward. A standard is something you refuse to let slip. You either held it today or you didn't.
- 01Your morningsWin the first decision of the day and everything after it gets easier.
- 02Your bodyA hundred reps and twenty minutes. Your call how.
- 03What you're staring atOne structural wall between you and the thing eating your evenings.
- 04Your houseThe pile you've been stepping over for six weeks. You know the one.
- 05Your familyBeing home and being there aren't the same thing, and they can tell.
You install them one a day for five days. By Friday all five are running, and they keep running on the days you screw one up. After that you log a hundred reps and twenty minutes, every day, where other dads can see whether you did.
What it costs
Three doors. Same room behind all of them.
Standard
Installation
or $190 a year, two months free
- The room, and the daily tap in
- The 5 Day Dad Reset, one a day
- Five standards tracked daily, streaks and reminders
- 100 reps, 20 minutes, your call how
- The weekly group call
- Streak and step leaderboards
Programs sold separately at $79 each.
Premium
Execution
or $390 a year, two months free
- Everything in Standard
- Every program, all of them
- The Daily 100, all hundred days
- Full workout library, or build your own
- 20 Minute Meal Prep
- Weekly review, scored and tracked
- Day 1 and day 100 benchmark
- Photos, metrics, monthly challenges
Two programs on their own runs $158. This is four months instead.
VIP
Me, in it with you
or $2,990 a year, two months free
- Everything in Premium
- A plan built around your week
- I read your review and answer by voice
- Private call every month
- The daily line, open but not instant
- Nutrition targets set and adjusted
- Evaluation every hundred days
Runs in hundred-day cohorts. Seats are capped and they stay capped.
The dads already in here
Regular dads. Same five standards.
Nobody in here did anything exotic. Twenty minutes at home, or a walk. Every one of them lost ten pounds in their first month, and every one of them did it with other guys watching.
Five miles and a hundred push-ups. Every day. Down 20 pounds in two months and his wife noticed before he did.
Down 10 the first month, 15 by the second. Got the whole family moving with him. King of the flirty text.
Ten thousand steps and nothing else. Down 10 pounds and his mornings belong to him again.
Before you buy anything
The terms, in plain English.
Your rate is your rate
Whatever price you get in at is what you pay, for as long as you never stop. Stop, and you come back at whatever it costs that day.
Cancel whenever
No contract. Cancel before the next charge and there isn't one. You handle it yourself, you don't have to ask me.
No refunds on months you used
You can stop future payments. You can't get back the ones you already spent. That's the deal and it's the same one I'd want.
It isn't easy
I'm not going to tell you it gets easy, because it didn't for me. It got familiar, and I did it anyway. That's the whole trick.
Not sure where you're worst? Find out for free.
Six questions. It names the one area you've quietly let slide and gives you something to do about it this week. No card, no room, no pitch.